Social listening is a powerful tool that can help you find industry influencers and advocates.
This article will discuss how social listening tools will help you identify these people and reach out, and what companies can expect in return.
Who are Industry Influencers?
Industry influencers are people who have power and influence in their field. They’re active in social media, and they know what is going on in the industry. They can help you reach your business goals by networking with others or sharing helpful information about your company.
How do you find influencers?
By using Twitter lists
Twitter lists are social listening tools that help you keep track of certain types of people on the platform. To make your own list, click on your profile icon. From the drop-down menu, choose lists. Create one based on topics relevant to your business or brand.
When you find someone who seems like they would be truly beneficial for your company, add them to your list. This will help you monitor their activity much more easily. Also, it’s important to not only follow these individuals but engage with them as well. By doing so, there is a good chance that they’ll notice what you’re up to, which could result in some positive exposure for your company.
Find Influencers by Looking at Hashtags
Hashtags are social listening tools that helps you to find the people you’re searching for. Do a simple search of your industry and some popular keywords related to it on Twitter. Look at who’s tweeting about these topics and see if their profile looks like they fit into what you’re looking for.
People often use hashtags like #marketing or #advertising on their profiles which is why this method can be so effective in finding those that will work with your company.
Look at Who Your Competitors Are Tagging
Another great way to find influencers is by looking at the people companies in similar industries are mentioning and tagging. It is helpful to see which types of people your competitors are mentioning on their social media platforms. This gives you an idea of who you should be reaching out to as well.
Once you’ve identified an influencer that would benefit your company, it’s important to reach out and make them aware of what you want. This is why it’s helpful to have a company Twitter account that has the same name as your brand so people can easily find out who you are and what type of work you do.
It will also be helpful for influencers if they know exactly how they fit into what you’re trying to accomplish so be sure to provide them with all of this information in your initial outreach email.
How do Influencers Help Brands?
Influencers can be of great assistance to brands by:
Helping Increase Brand Awareness
Influencers have the ability to attract new followers because their recommendations are considered trustworthy. Since many consumers rely heavily on this when making any purchase decision, recruiting someone with influence over them could be extremely beneficial for brands looking to increase sales or product demand.
Providing Social Proof on Your Product/Service
When influencers promote your product or service, they are essentially providing social proof that your business is credible and trustworthy. This can be extremely beneficial for brands because it makes them seem more legitimate and helps people feel better about making a purchase decision with you.
Encouraging Their Followers to Engage with You on Social Media Platforms
Influencers have a very loyal following because their opinions are valued. If they tell people to check out your company or product, there is a good chance that their followers will do so because they trust in them.
NetbaseQuid is a social analytics company. It will provide you with social listening tools that will help you make better decisions for your business.