Once a customer types “near me”, your visibility on Google Maps can either make or break your business. For this, you need an experienced local SEO company. They will enhance your visibility on Google Maps, transitioning online searches into store visits. As the competition is getting stiff, now is the time to use local SEO experts to emerge in search results.
The Importance of Google Map Ranking
When your business ranks high on Google Maps, you automatically enjoy more trust, clicks, and online traffic. Importantly, all three metrics directly impact your profitability. Around 46% of all Google searches are local, showing you the need to make your online presence more local SEO friendly.
So, because of the following reasons, Google Map rankings are important to your business:
- They allow your business to get front and centre with customers searching “near me”.
- More visibility equals more calls, more direction requests, and more visits to the store.
- People trust map listings more than organic search results.
- Good map ranking supports your organic local SEO and builds local brand awareness.
Key Ranking Factors on Google Maps
An elite local SEO company knows the aspects that influence rankings. By optimising these factors, you can significantly improve your map rankings. These factors are listed below.
- Relevance: Change your Google Business Profile (GBP) so it’s more relevant to what customers search for.
- Proximity: Implement location-based SEO strategies targeting searchers who are near your business.
- Prominence: Supplement your GBP visibility by obtaining a greater number of local citations, inbound links, and positive reviews.
- Engagement: Utilise Google posts, images, and updates to drive clicks, calls, and user choices.
- Review Quality & Quantity: Effectively manage and ask for authentic customer reviews to increase your star rating.
How a Local SEO Company Boosts Map Rankings
A local SEO companyis going to implement strategies that are proven to improve Google Maps results. Here’s how it works:
- Optimising Your Google Business Profile: The company will optimise your GBP fully. It will look at categories, service descriptions, images, and business hours, so that it becomes more searchable.
- Citations and Directories: The company will build unified and consistent citations and directories.
- Review Management: They facilitate all the good reviews from satisfied customers and facilitate responding to other reviews, raising your relevance and reputation.
- Geo-Targeted Keyword Strategy: Local SEO experts modify and enable text, content, and website metadata using location-specific keywords. This enhances the relevance of your listing on map search.
- Competitor Benchmarking & Analytics: They utilise tracking to benchmark your local competitors. They identify any gaps in ranking based on their data, and then systematically rectify them.
- Mobile & Voice Search Optimisation: Now, a majority of search engine map searches are conducted via mobile or voice assistant. Therefore, they optimise your GBP profile for mobile or voice assistant.
The ROI of Hiring a Local SEO Company
Working with a local SEO company offers you greater visibility. This single factor is enough to make it a profitable deal for you. Businesses that improve upon SEO-friendly content alone can gain up to 22% of ROI over time. Here are the primary reasons behind such returns:
- Targeted visibility of local customers, of high intent.
- Traffic that is driven by map search results typically converts faster.
- Measurable reporting can determine the real-world impact.
When you partner with a local SEO company like SEMReseller, they will turn your presence on Google Maps into leads. Properly optimised, your business will then truly be the first contact for local customers.
