The consumer world is always evolving, and that means that businesses must evolve with it. Just because someone dominated in industry does not mean that they always will. Blockbuster overestimated how much people enjoy going out for videos versus having them delivered, and made this mistake in time for a financial recession to lead people to working more and having less time for browsing. Netflix created a market for video rental services from home, revolutionized the rental industry, and introduced streaming to most people by paying better attention to the market than trusting what has worked will always work. Competitive…